What hail and weather really do to your home
Short, no-nonsense facts about exterior damage every Wisconsin homeowner should know — before the next storm hits.
Hail doesn't just dent — it shortens your roof's life.
Every hailstone strips granules, bruises shingles, and weakens the layer that keeps water out. Ignored damage compounds with every storm season.
- Hail as small as 1 inch can crack shingles and dislodge granules.
- Granule loss exposes the asphalt layer to UV damage, shortening roof life by years.
- Most insurance claims must be filed within 1 year of the storm.
- Damage often isn't visible from the ground — it needs a professional inspection.
Your siding is your home's raincoat.
When siding cracks, splits, or pulls away from the wall, everything behind it is exposed. Water sneaks in, energy escapes, and damage spreads silently.
- Cracked panels invite water behind the wall — and into your insulation.
- Damaged siding can raise heating and cooling bills by 20%+.
- Hidden moisture causes mold, mildew, and rotted sheathing.
- A single repair today is far cheaper than a full wall rebuild later.
Six ways your home is under attack
A quick rundown of the most common exterior damage we see across Southern Wisconsin.
Hail Impact
Bruises, cracks, and granule loss that weaken your roof's waterproof layer.
Wind Damage
Lifts and tears shingles, exposing the deck to rain, snow, and ice.
Water Intrusion
Slow leaks rot decking, soak insulation, and create mold inside your home.
Ice Dams
Trapped meltwater backs up under shingles and pours into your ceilings.
UV & Heat
Years of sun exposure dries out shingles and cracks aging siding.
Hidden Structural Decay
Damaged siding lets moisture reach studs and sheathing — the silent killer.
Not sure if you have damage?
We'll inspect your roof and siding for free — no pressure, no obligation.